FB page with tabs and jazz
In steps Google+, which is like the new kid that no one really connects with but you know their parents are super rich and throw parties with bouncey castles so you want to be their friend for the candy... Google, the search engine, is undeniably one of the hugest forces on the internet, and everyone knows it's going to keep growing and growing. They've been trying to make Google+, which is basically a rival to FB pages and rumour has it that Google+ is about to become very very important in 2014 for SEO and search ranking. Right now, it feels like a ghost town, there's hardly any 'normal' non-businesses on there, it's pretty much people in certain industries posting to themselves and each other!
I think the photography community is actually one of the few that have some sort of decent presence on there, but in general, do NOT expect to interact with clients on Google+. Instead, set up a page and link it to your website for the sake of improving your Google authorship, visibility in Google Local searches and general Google search ranking. There's two types of business pages, local and non-local, the former is shops/businesses with a set, tangible address and the latter is for more general businesses/people/things. People often ask which is better, to be honest I'm not sure so I have both to be on the safe side! Google authorship is quite a complex topic so if you're interested in learning more about how it helps you, read this article.
Lots of prettiness, but where does it all go?
Talking in really short senten-
If you follow me, you will mostly see food.